Inside Korea House: What to Expect at Milano-Cortina 2026

For those curious about Korean culture and its intersection with global sport, Korea House is shaping up to be an immersive Hospitality House experience at the Milano-Cortina Winter Olympic Games. More than a lounge or meet-up spot, this will be South Korea’s cultural home base in Milan — bringing sport, art, cusine and everything "K" together under one historic roof.

Korea House Rendering. Courtesy of The Korea Post.

The concept

At Milano-Cortina 2026, Korea House will be dynamic cultural showcase and diplomatic platform where South Korea will promote its heritage, creativity, and sporting spirit to Olympic fans from around the world.

In partnership with experiential agency CJ Group, the Korean Sport & Olympic Committee will be offering visitors a "K-Dailycation" — that is, a glimpse into daily Korean life. Fans can expect to experience K-food, K-entertainment and K-beauty, amongst other Korean hallmarks.

The Location, Dates & Tickets

Korea House will be housed inside the elegant Villa Necchi Campiglio, a historic mansion located in central Milan. Built in the 1930s and recognized for its architectural and cultural significance, Villa Necchi Campiglio provides a stylish and symbolic backdrop for Korea’s presence at the Olympic Games.

Villa Necchi Campiglio Entrance. Courtesy of Fondo Ambiente Italiano.

Korea House will be open for the entirety of Milano-Cortina 2026, from February 6 to 22, welcoming fans, media, dignitaries and sponsors. Details on public ticketing haven’t yet been announced, but it's expected this Hospitality House will be free to the public. Advance registration may be required, similar to Korea House at Paris 2024.

The Experience

Inside Korea House you can expect a mix of cultural celebration, Olympic spirit, and community gathering. The space will serve as:

• A press and athlete support centre, including press conferences for South Korean medal winners

• A hub for sports diplomacy and cultural exchange, especially through curated events and collaborations with international partners

• A showcase platform for all things K-content — from dance and music to design and digital experiences

Villa Necchi Campiglio Architecture. Courtesy of Fondo Ambiente Italiano.

Because Korea House is situated in a permanent cultural venue, expect elegant architecture, indoor galleries, lounges for networking, and spaces that feel distinctly more refined than standard fan zones. It’s the perfect blend of Olympic buzz with thoughtful cultural immersion.

The Food & Drink

Food at Korea House will be an Olympic-flavoured taste of Korea — fans can expect authentic Korean cuisine that highlights seasonal ingredients and well-loved classics, designed to fuel athletes and delight visitors — and likely paired with K-food tasting events and beverage offerings that represent Korea’s culinary identity.

South Korea brewery "Cass" will be operating within the Hospitality House, providing local beer at key events, including for the Opening Ceremony.

The Vibe

Excitingly, Korea House will be a mix of celebratory and energetic, and cultural and creative. Fans can expect the Olympic excitement with athlete appearances, press events, and fan interactions, alongside stylish exhibitions, K-content programming, and promotional campaigns that will give the space a modern, artistic edge. A full Korean experience!

Are you planning to visit Korea House at Milano-Cortina 2026?

• 0%Yes! I wouldn't miss it.
• 0%I haven't decided.

We'll continue to update the House Party Blog as more information about Korea's Hospitality House becomes available.